EO Charging | Genius 2
Commercial electric vehicle charger
Launched 2020
GMStudio has been working with EO since 2019, leading the industrial design and development of their next generation products. The Genius 2 EV charger was the first B2B product to launch from this body of work, designed especially for fleet charging in commercial vehicle depots.
The Genius 2 hardware supports EO’s innovative site load management software, which distributes available site power across multiple chargers, removing the need for costly power upgrades.
The modular design comes with or without a hardwired charging cable and features a removable fascia, making for quick and easy servicing.
UK EO Genius 2 users include Amazon, DHL, UPS, Tesco, Sainsbury’s and Ocado.
Key features:
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The enclosure is designed and engineered to withstand use in a commercial environment.
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Consistent look and feel across the new EO portfolio.
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We worked closely with EO’s engineers to deliver a space efficient enclosure that supports the mass of fleet management technology that goes into each product.
What we did:
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Deep-dive into the business requirements and aspirations of EO's new range of products, resulting in detailed product design specification and a step-by-step roadmap for the project.
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Workshops with key stakeholders to uncover different perspectives on the mission and personality of the brand. We then bought these together into a single, unified set of brand values.
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Looking at the entire product journey from manufacture, stock keeping, installation and end-use, we designed a set of unique features which come together to deliver a thoughtful, simplified, and high-quality experience not seen elsewhere in the B2B category.
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Physical expression of the brand strategy, innovative steps and engineering requirements identified in the prior phases. The result is a distinct design that makes use of surface texture to elevate the perceived quality of the product.
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We worked closely with EO’s hardware, production, and manufacturing teams to engineer a product that meets rigorous specifications, complies with safety standards and is optimised for efficient manufacture, assembly, and installation.
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We produced all the images used for the product launch, promotion, product packaging and ecommerce - as showcased on this page. These were delivered months in advance of launch, to enable the brand to work on marketing and sales before having physical product in-hand.
