Our end-to-end service uncovers opportunities for brand expansion and innovation, then leads on design, development and commercial implementation.

It’s a dynamic service that we tailor to our clients’ needs, budgets and timescales.

Research

We use first-hand research techniques to identify commercial opportunities for innovation that will engage the heads and hearts of your customers.

  • First-hand insights into user behaviours, preferences and needs, which inform the creation of user-centric and effective design solutions.

  • Exploration and analysis of the competitor landscape, market trends and consumer behaviour.

  • We conduct interviews and run workshops with real people to gather insights, test hypotheses and collect feedback on our ideas.

  • Run as a forum for our clients to their share ideas, experience and insights. Our aim is to foster internal alignment on the project's scope, goals and vision from the early stages.

  • Identification of clear opportunity areas for innovation and product design, informed by our research.

Brand Strategy

We work closely with our clients to define what their brand should mean to their customers, and how it could be expressed through physical product design and user experience.

  • These are the fundamental principles that define a brand's identity and guide its actions, philosophy and priorities. We help our clients articulate their brand values in ways that both inspire and enable new product development.

  • We develop visual codes that express your brand values through product design and user experience.

  • We use strategic tools to ensure that our designs are distinct from the competition and resonate strongly with your target market(s).

  • We work with you to plan a pipeline of products that brings depth and breadth to your commercial offer.

Innovation

We specialise in creating inventive, market-leading products that solve real-life problems and generate intellectual property (IP) for our clients.

  • Invention of innovative new features within an existing product platform. This is how we disrupt established categories.

  • Invention of all-new product typologies. This is how we create new categories and markets.

  • We use low-fidelity sketches and prototypes to quickly capture, interrogate and develop new product ideas.

  • We follow the ‘fail fast’ framework of testing our ideas regularly, and using the feedback to hone the direction of our concept development.

  • We work with your legal team to safeguard the intellectual property of your new product / feature.

Industrial Design

Our design process deftly brings together form, function and manufacturability; creating beautiful and compelling products that are the perfect expression of your brand and IP.

  • Our design concepts bring together the outputs from the research and innovation phases, in combination with consideration of cost and manufacturability. We approach this process both strategically and with a high level of creativity.

  • Exploration of colours, materials and finishes (CMF), and how they can be used to elevate the perceived quality and commercial appeal of your products.

  • We use tools such as hand sketching, model making, CGI visualization, and 3D printing to bring our design concepts to life, quickly and efficiently.

  • We create high-precision and aesthetically refined 3D CAD models, ensuring every design detail is beautifully resolved.

Product Development

We use our specialist knowledge of materials and manufacturing processes to design and engineer our products to an exceptional standard, then work closely with manufacturers to bring them to reality.

Our forte is in delivering market-first innovation with great margins and ROI.

  • Technical development of our concepts into fully working product designs.

  • Optimisation of the design to maximise manufacturing efficiency and reduce production costs.

  • Full working prototypes of our designs for user testing and mechanical validation.

  • Detailed drawings and specifications of the designs, ready to share with suppliers.

  • A comprehensive package of data that enables prospective manufacturers to quote quickly and accurately for manufacture and tooling.

Sourcing & Procurement

We offer a unique procurement service which identifies the best Far Eastern manufacturers for your project / business, then negotiates terms on your behalf.

  • Audit of suppliers in the Far East with relevant skills and experience. Commercial report provided, including a shortlist of recommended partners.

  • Internal cost estimates of parts and tooling, used as a benchmark for cost negotiations and final supplier selection.

  • Fully loaded profit and loss statement of the landed product cost and profit margins.

  • In-depth interrogation of supplier quotations. We then negotiate pricing on our clients’ behalf, with a view to achieving fair prices that hit target margin expectations.

  • We help our clients get the necessary commercial agreements in place in order to award business to the best fit supplier.

Project Management

We have the capability to manage the project schedule on behalf of our clients, ensuring the product is delivered on time and with quality.

  • Management of the project schedule from the initial concept phases through to manufacturing and product launch.

  • Management of third-party software design and development teams (in the UK or abroad).

  • Close management of tooling development and product quality standards.

  • Close collaboration with manufacturers to optimise production processes and safeguard design intent.

  • Face to face liaison with manufacturers in the Far East, UK and Europe.

  • We support out clients in building strong long-term relationships with suppliers.

Launch Assets

We provide all the marketing and sales assets our clients need to promote and sell their new product, well in advance of manufacture or launch.

  • Creative direction of images and video, in line with the brand strategy.

  • Computer generated photorealistic images of the products, in real-life settings. These are often superior, quicker and more cost effective than photography.

  • Production of CGI videos explaining the product and its functionality. Ideal for use on ecommerce and social media platforms.

  • Fully representative physical models showcasing the final form and CMF treatment of a design. Useful for final validation and sign-off before tooling.

  • Handover pack showcasing the product design and development story, for sales and marketing teams.

Our case studies showcase how we scale our process to suit the needs of different clients or projects.

Case studies