Joseph Joseph | Split
Bathroom recycling bin
Launched 2017
80% of bathroom waste is recyclable, but less than 40% is actually recycled on average.
Spit was the first bathroom bin available on the market that enabled people to easily separate their general waste from their recyclable waste, thanks to it’s dual compartment design.
Designed and developed by Geoff Marsh whilst employed by Joseph Joseph, Split launched as part of the initial collection of bathroom products - to great commercial success. A premium version followed the year after.
The product continues to sell well to this day, and has earned thousands of 5-star reviews across Amazon and other key retail channels.
Geoff was employed by Joseph Joseph from October 2015 to October 2018.
Work used by kind permission.
Key features:
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Split compartments allow you to separate recyclable and non-recyclable bathroom waste, making recycling easy.
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Removable inner compartment for easy emptying and cleaning. Use with or without a bin liner.
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A high-margin product, at a competitive sub-£20 price point.
Amazon ★★★★½
Argos ★★★★½
John Lewis ★★★★★
Joseph Joseph online ★★★★½
Average customer reviews | February 2024
What we did:
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First-hand research into the bathroom, from which recycling was identified as the primary opportunity area for innovation.
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All products in the collection share a unified goal: to deliver the best in hygiene and organization in the bathroom.
Aligns with the design identity of the wider bathroom range.
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In-depth creative process with a focus on prototyping and real-life testing.
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2D and 3D design development, bringing together the design identity and innovative features.
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Iterative development of the product to deliver high-quality mouldings at excellent margins.
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Oversight of the entire product development critical path, from research and ideation through to tooling and manufacture. Management of the product P&L.
