Joseph Joseph | Split Steel
Bathroom recycling bin
Launched 2018
80% of bathroom waste is recyclable, but less than 40% is actually recycled on average.
Spit Steel is the premium pedal-operated version of Split, the first bathroom bin available on the market that enabled people to easily separate their general waste from their recyclable waste.
Designed and developed by Geoff Marsh whilst employed by Joseph Joseph, Split Steel launched as part of the second collection of bathroom products - all of which used steel as a way to elevate the perceived quality of the designs. Particular care and attention were paid to the ‘butterfly’ lids, which required the development of a two-way dampener to manage the open / close movement.
The product continues to sell well to this day, with excellent reviews across Amazon and other key retail channels.
Mechanism engineered in collaboration with Chambers Design Studio Ltd.
Geoff was employed by Joseph Joseph from October 2015 to October 2018.
Work used by kind permission.
Key features:
-
Split compartments allow you to separate recyclable and non-recyclable bathroom waste, making recycling easy.
-
The lids were developed to open and close in a smooth, controlled manner - no matter how hard the foot pedal was pressed.
-
The internal compartments are made from 100% recycled polypropylene.
Designed to fit a 3 litre bin liner, they’re easy to empty and clean.
Amazon ★★★★½
Argos ★★★★½
John Lewis ★★★★★
Joseph Joseph online ★★★★½
Average customer reviews | February 2024
What we did:
-
First-hand research into the bathroom, from which recycling was identified as the primary opportunity area for innovation.
-
All products in the collection share a unified goal: to deliver the best in hygiene and organization in the bathroom.
Aligns with the design identity of the wider bathroom range.
-
In-depth creative process with a focus on prototyping and real-life testing.
-
2D and 3D design development, bringing together the design identity and innovative features.
-
Iterative development of the product to deliver a high-quality finish and user experience.
-
Oversight of the entire product development critical path, from research and ideation through to tooling and manufacture. Management of the product P&L.
